If you are new to SEO or have created a new website, then the question must surely come in your mind that what is SEO? And how do SEOs? SEO is the process of optimizing your website and making it search engine friendly and ranking it at the top in search results.
What is On-Page SEO - Full SEO Guide For beginners [2020]
SEO is a process to rank your website in Google and increase traffic. Optimizing content in SEO, optimizing backlink, optimizing website structure are all part of SEO and we will know this in details here.
SEO i.e. Search Engine Optimization is a process that we use to rank our website in the search engine. There is a lot of activity in SEO, by applying which we rank our website in Google, which increases website traffic.
Why we need SEO - In today's world, there is a huge scope of online business. Everything is available on the Internet. If you want to run your online business, then it is very important to have a website. Apart from this, it is not enough to have a website only, as long as your website does not rank well in Google, then your website will not get visitors and you will not be able to do good business and to rank your website in a good position in Google. We need SEO.
Process of SEO:- Generally SEO is of 2 types -
1. ON-Page SEO
2. OFF-Page SEO
Now we will know about these 2 SEO types in detail.

MUST READ ››   What is SEO in Digital Marketing And How Does It Work-Complete Details


ON-Page SEO

On-Page itself is a very big topic. The meaning of On-Page is to make your website according to Google's rules. In On-Page SEO, we edit our website and make it so that Google can read it easily and the user should also be more and more attracted to the website. Now what we do in On-Page SEO, we tell you -

ON Page SEO Steps-

1. Website Speed:-
A) If the speed of your website is 1-5 seconds then your website is fast
B) If the speed of your website is 5-10 seconds then your website is average - it needs to be improved
C) If the speed of your website is 10 > Secondly, your website is Poor - you need to fix it immediately.
Why is Speed ​​Slow: - When we fill a lot of heavy heavy images and big javascript code in our website, the speed of the website becomes slow because the image and javascript code takes a lot of time to load. So try to reduce the size of the images and minimize the use of javascript.

2. Title Tag:-

To rank any website, Title Tag is a very important role, the more optimized your title, the greater the benefit.
How to create a good Title:-
Meta Title length should not be more than 70 characters. Try to get your main keyword once in the title. The most important thing to note is that your title should not repeat the same keyword again and again because it is spam in the eyes of Google -
Example-
1. India Tour | Tourist Places in India | Online Tours Packages- Good Title
2. India Tour | India Tours | Best Indian Tour – Bad Title
3. Using Meta Description- Meta description, we describe to Google which subjects our website is on, like- is on sports or is on business etc.
How to make a good description:-
The length of the meta description should not be more than 160 characters, because Google does not read more than this. In the description, you should use more and more synonyms words and try that once your main keyword comes in the description.
Example:–
A) Travel to India- We are offering the best packages for India Tour and providing excellent services like booking hotels at very affordable prices. – Good Description
B) Book packages for India Tour, Indian Tourist Places, India Tours, Tourist Places in India, Tours to India.- Bed Description.
4. Keyword density:- Keyword density is also a big factor. Keyword density means that how many times your keyword has been repeated in your content. Keyword density should be only 5%, more than this, it is harmful to your website.
5. Hidden Content:- There should be no hidden content on your website. Many times people put content on the page for good rank, but hide it, so that when a user comes to read on the site, then the user with the Hide cannot see the content. Google hates such hidden content.
6. Image Alt Tag:-- Many people do not know that Google cannot read the image. With the alt tag in the Google image, it finds out whose image it is. For example - If you put a photo of Sachin Tendulkar on your website but did not put the Alt tag, then Google will not know whose image it is, but if you have written Sachin Tendulkar in the Alt tag, then Google will understand that this image is of Sachin Tendulkar. |
7. URL Structure: - The link to the URL of your post helps you to rank well. The URL of the post should be such that by reading Google will know from which topic this post is related.
Example= http://www.bloggingtricks.com/?id=12.html – wrong way
http://www.bloggingtricks.com/top-intresting-story-hindi/ – Correct way
8. Internal Links- In your post, also put links of some other related post. But remember, there should not be more than 5 internal links in a post because readers get confused by using more links.
9. Enable Gzip Compression - By using Gzip compression, your site gets a little lightweight. In Gzip, HTML, CSS, JavaScript code of your website is compressed which reduces the loading time of the site.
10. Bold Important Keyword- Place the keyword in the "Bold" tag for the keyword with which you want to rank your post. Bold means attention, by bolding keywords Google understands which keyword is the focus of the post.
11. Website Structure - Make your website look user friendly. Many people use very small font sizes on their website. See, nowadays is the era of smartphones and most people open the website on mobile, then your font size must be at least 15px. Also, the Heading Tag should be properly visible. Your site should be attractive to watch so that the reader will enjoy reading.
12. Responsive Website- Responsive website means a website that sets its height and width of the device as soon as it opens on any mobile or desktop. In short, it is not a problem to read mobile readers on a responsive website. To check whether your website is responsive, resize your browser, the image below shows how you will check whether your website is responsive or not.
13. Heading Sequence:- HTML has some heading tags - H1, H2, H3, H4, H5, H6. While using these heading tags, we should note that there is a sequence to use them.
First of all H1, fir H2, then H3…such sequence should be run, some people do it like H1, then H2, then H1,.. but this method is absolutely wrong and harmless for SEO.
14. Post Length- The more information you give, the higher your rank will be. Increasing the length of your post does not mean that you keep writing anything. It is very important to have informative content in the post. Try to have at least 1000 words in your post.
15. Sitemap:- Sitemap is a type of map that Google knows about the structure of all the posts on your website. When Google reads a website, Google's crawler first searches the file named sitemap.xml. If the crawler finds this file, then it easily crawls the entire website, otherwise, the crawler has problems in accessing all the pages of your website, so make sure to put a sitemap on your website.
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